With the rapid advancement in technology, Facebook has become one of the most utilized sites by companies for marketing their services and products. Facebook marketing strategies have turned little known companies into multimillion businesses by just a click of a button. In order to get the best from Facebook marketing, it is important that the company owners or management understand the factors that make success of Facebook marketing possible. Facebook marketing strategies enable a company reach out to its customers easily, assess what the market perception for their product is and also sell products.
Tips on Facebook Marketing Strategies
Below are some of the most important tips a company needs to consider when using Facebook as its marketing platform.
It is important for a company to let the people in management engage in its Facebook page. The aim is communicating with the fans and making them feel they are talking to their friends. Photos and entertaining posts will do the magic.
Content and Consistence
The Facebook page content should be entertaining, empowering and educating to the fans. This will attract them and make them want to come back for more. A company should be consistent in updating information. The content should be new and factual.
Create Two-Way Dialogues
After posting information on Facebook, it is important to wait for comments from fans so that all issues raised are responded to. Equally important is thanking every fan for communicating. The person engaging with the fan should make the fan feel cared for.
Calls To Action
Facebook enables companies to create genuine relationships with customers. The call to action links may be used to direct fans to other related pages to the company. Such provisions show the fans that the company is an authority and posts valuable stuff. Discounts may also be offered or newsletters may be provided for fans who subscribe to the service.
Many opportunities exist regarding Facebook page branding. The page can be an extension of the company’s website so that existing customers are familiar with the page. The page can also be designed differently from the company’s website in order to create a sense of exclusivity.
More Social Media Features
Other tips that can ensure effective Facebook marketing include putting down as priority the set goals and objectives of opening the Facebook fan page. The Facebook objective should be in line or related to the objectives of the company. Another important factor to consider when opening a Facebook fan page is satisfying the expectations of the company’s customers. All fans should be considered social customers because they will be sharing, chatting, posting, liking and commenting on the company’s posts. This makes monitoring an important thing to consider in Facebook marketing.
For new social media analytics the areas that should be considered during monitoring include checking the company’s name, the details of important people in the company, brand names linked to the company, names of products and services, names of competitors, and the niche-specific keywords. The areas that need to be tracked and measured include engagement, influence, awareness, sentiments expressed, financial returns of the company, new subscribers and unsubscribers, and the conversion rates.